
‘Collaboration model can help the industry grow faster’: Abdulsalam Shaikh, Mystique Xperience EVENTFAQS Media reached out to stakeholders to understand when they expect a return to ‘normal’ physical events and their ‘highest high’ and ‘lowest low’ of 2021.īy Komal Parmar| Industry Watch| January 24, 2022. This can then be redeemed for a chance to sing and dedicate a message to someone special. On purchase of every Cornetto, the buyer would get a scratch unit on its lid carrying a unique code. The campaign allows people to dedicate songs to their loved ones. The spokesperson did not comment specifically on on-ground promotions for the brand in the coming months (summer), but noted, We will be doing significant promotions across all mediums - television, radio, print and digital as well as on-ground during the summer months. This mobile and internet campaign is all about expressing your love to one another. Furthermore, we have launched a unique campaign 'Dedicate and win' to celebrate our two new flavours. We have transformed the message into a music album along with the video to reach out to the youth with the message of 'Show your love'. Two new flavours - Black forest Flirt and Strawberry Tease - have also been released.Īddressing the media, Punit Misra, Category Head Kwality Wall's, Hindustan Unilever, said, Ho Jaane De is Cornetto's message of love to the youth today. The launch event on April 1 in Mumbai, managed by Candid Marketing, also saw the release of a branded music album under the Universal Music label, featuring Raghav Sachar's new single 'Ho Jaane De'. Kwality Walls has appointed Shruti Hassan and Raghav Sachar as the new brand ambassadors for its flagship brand Cornetto.
Kwality Walls announces new brand ambassadors releases music albumīy EVENTFAQS Bureau | Marketing | Ap| News